Incrementalism vs. Absolutism in the Plant-Based Movement: Why Small Steps Matter
Posted by Jami Sassone on
The journey toward a healthier lifestyle doesn’t have to be all or nothing. If you've ever considered moving toward a plant-based diet but felt overwhelmed by the idea of giving up animal products entirely, you’re not alone. Research shows that while many Americans express interest in eating more plant-based foods, the majority aren’t fully committing to a vegan or vegetarian diet. Why? Because change is hard—and for many, taking small, sustainable steps is far more effective than a radical overhaul.
Why Incremental Change Works
A recent discussion on WXXI’s Connections with Evan Dawson explored this very topic, featuring Sweet Pea’s Co-Founder and Chef, Ryan Jennings, along with Janessa Steenberg of Pancheeza and Brad Van Auken from RIT Venture Creations. Among other topics, the conversation highlighted how a rigid, absolutist approach to plant-based eating may actually hinder the movement, alienating those who might otherwise be open to incorporating more plant-based meals into their routine.
Vegan content marketer Hannah Sentenac reflected on her own experience, noting how her initial hardline stance on veganism actually pushed people away rather than bringing them along for the journey. Over time, she came to a new realization: incremental change counts.
Jennings echoed this sentiment, emphasizing the importance of meeting people where they are. At Sweet Pea, the goal has never been to pressure customers into full veganism but rather to make plant-based eating accessible, enjoyable, and, most importantly, sustainable.
“Finding ways to give people the information that they need to make the decision that's right for them or their family and then giving them enough choice within there so that they can make it sustainable has been key to what we've tried to do."
— Ryan Jennings, Chef and Co-Founder of Sweet Pea
Acknowledging the Bigger Picture
While incrementalism offers a practical path forward for individuals, we recognize that the plant-based movement is rooted in urgent concerns. Issues like environmental degradation, public health crises, and the ethical implications of factory farming drive passionate advocacy for more immediate change. These concerns are valid and deserve serious discussion.
At the same time, we believe that creating space for those who want to move toward plant-based eating at their own pace can foster long-term, meaningful change. Encouraging collaboration and support, rather than demanding perfection, may ultimately bring more people into the movement. We invite you to share your thoughts and join the discussion in the comments below!
Practical Steps Toward a More Plant-Based Lifestyle
If you’re looking to improve your diet without the pressure of an all-or-nothing commitment, consider these simple steps:
1. Swap Your Comfort Foods
Instead of eliminating favorite dishes, try making plant-based versions. Love lasagna? Opt for a dairy-free version. Craving tacos? Swap meat for lentils or jackfruit. Try some of the plant-powered recipes shared HERE on our blog.
2. Add, Don’t Subtract
Rather than focusing on what you’re removing, focus on what you’re adding—like nutrient-rich whole foods. Throw some extra veggies into your pasta sauce or top your meals with a dairy-free parmesan alternative, like Panacheeza.
3. Commit to a Few Plant-Based Meals Per Week
Trying even one or two plant-based meals per week can have a positive impact on your health and the environment. Ordering a few meals from Sweet Pea’s A La Carte menu or subscribing to a 7-meal-a-week plan can be an easy way to start incorporating more fully plant-based meals into your routine.
4. Let Success Be Your Motivation
Small changes can lead to noticeable improvements in energy levels, digestion, and overall well-being. Once you start feeling the benefits, you may naturally want to continue making healthier choices.
A Huge Thank You to WXXI News and Connections with Evan Dawson
We’re incredibly grateful to WXXI News, Evan Dawson, and his team for having Ryan on Connections with Evan Dawson to discuss this and more, including the role of business incubators like RIT Venture Creations in helping plant-based startups succeed, and how companies like Sweet Pea and Panacheeza are working to make plant-based eating more accessible and appealing.
Tune in HERE or watch below.
Start Small, Feel the Difference
Improving your diet doesn’t require an overnight transformation. By taking small, manageable steps, you’ll make the journey to better health more sustainable—and more enjoyable. Ready to get started? Explore Sweet Pea’s menu and see how delicious plant-based eating can be!
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